The firm
Home
Performance marketing held to a revenue number, and the twenty questions people ask before they engage anyone.
- Most performance marketing stops too early
- The Revenue Path Demand, arrival, decision, compounding
- The click is not an accident Audience precision, reach beyond the auction, creative, retention
- Four shapes of engagement
- Two engagements, both measured
- The revenue assessment Eight questions, one conservative estimate
- What we publish, including what did not work
- Questions we get asked Twenty answers across performance, conversion, measurement, AI search and working with us
- Start with the audit
Channels
Eight disciplines run by one team and held to a single number rather than eight separate ones.
- Performance marketing
- Social media
- SEO
- GEO & AEO Visibility inside AI answer engines
- Influencer marketing
- Branding
- Offline marketing
- Public relations
Work
Two engagements with the numbers from inside the business, including the parts that did not work.
- OTA — six active markets Revenue, acquisition cost and what the retention programme could not reach
- MyFlightSearch Cancellation rate, net-confirmed revenue and the markets that resisted
Firm
Who runs the work, how the team is shaped, and the four commitments we hold ourselves to.
Policies and standards
Data protection
How we handle client data under India's DPDP Act, written for the people who have to assess us.
- Who is responsible for what
- The controls we run
- The marketing-specific risks Audience uploads, server-side tagging, session recording
- What we will not do
- If something goes wrong
- Where we are
Privacy policy
What we collect, why, how long we keep it, and how to make us delete it.
- What we collect
- The revenue assessment
- Cookies and tracking
- How long we keep it
- Your rights DPDP Act, GDPR, Australian Privacy Principles, CCPA
- How to exercise them
Terms and conditions
The terms covering this site, and what the numbers on it do and do not promise.
- The revenue assessment An illustrative estimate, not a forecast
- Results, case studies and benchmarks
- Intellectual property
- Limitation of liability
- Governing law and disputes
Accessibility statement
What we build to, what currently falls short, and how to tell us when something does not work.
For machines
If you are a crawler or an answer engine rather than a person, the structured index is at /sitemap.xml, and crawl rules are at /robots.txt.
AI crawlers are explicitly allowed. We advise clients to compete inside answer engines, so blocking the crawlers that build them would be an odd way to make the case.